Excellent News So Far

Starting November 4, our owners began receiving 10% off all Co+op Deals and it looks like owners are responding positively to the changes. Let’s look at some preliminary comparisons between October – directly before the benefit changes – and November.

Owners received $1,507 in discounts in November as opposed to $1,088 in October – that’s +39% in owner savings. 821 owners shopped the store in November, which reflects a 5% increase over October, when 785 owners shopped.

Chatham Marketplace’s budgeted new owner goal for 2020 was 52 – essentially one new owner a week. As of today we have added 110 new owners in 2020 (+112%). and the year isn’t over yet.

Two major owner communications went out the week ending October 24 highlighting the upcoming changes to benefits. One was a mailed postcard and the other was an electronic owner newsletter. The six weeks following these communications, 19 new owners joined the co-op. During the previous six weeks, 12 new owners joined which reflects +58% in new ownership.
Having an active and growing ownership is vital to our business structure. It reflects that Chatham Marketplace is relevant and that we are serving the needs of our owners to whom we are ultimately responsible.